In fact, that growth continues to this day.Īnalytics graph showing Subway Surfers' performance on the US App Store's top grossing games chart. Meanwhile, if we cast our gaze over to the US App Store's top grossing games chart, we can see that Subway Surfers has enjoyed steady growth since launch.
Throughout the course of 2013, Subway Surfers hasn't left the top 15 free games chart. "I think we've updated our way to the top," explained Kiloo's creative director Simon Møller in an interview with. The studio delivers gameplay tweaks and new content via monthly updates and its biggest drop in downloads corresponds to a late submission.Īs such, the studio has consistently pushed out regular updates since then.
The red line denotes top free games chart performance, while the blue shows top free apps chart performance.īut Kiloo believes that Subway Surfers' position in the download charts only dipped so low because of a missed update. In terms of downloads, Subway Surfers entered the top ten free games chart at launch, sliding slowly downwards to a low point at #40 in September 2012.Īnalytics graph (courtesy of App Annie ) showing Subway Surfers' performance on the US App Store's download charts. And, right now, the game attracts roughly 25 million daily active users.īut how does that engagement translate into revenue? For a better idea, we examined the App Store and Google Play top grossing charts.Īt the time of writing, Subway Surfers' is ranked at #23 on the US App Store's top grossing games charts, and at #11 in the top free games chart, a disparity that's largely down to the likes of Kingdoms of Camelot titles that don't perform strongly in the download charts but monetise extremely strongly. Subway Surfers retains 91 percent of players after day one, 81 percent after a week and a tremendous 60 percent after thirty days. That's an impressive tally, to be sure, but the game's engagement and retention rates are even more remarkable. Snap will start rolling out Subway Surfers Airtime to all its users around the world today.Since its launch in May 2012, Kiloo's Subway Surfers has accumulated more than 130 million downloads. You can either jump right into a race with the "quick play" option or use the "challenge friends" option to invite your pals to play. Up to 10 players can join a game and collect coins along the way with perfect landings, rail grinds and other tricks. It's a win-win to work with a like-minded company that is committed to fun and offer our fans on Snapchat an opportunity to extend the SubSurf lifestyle." "We're thrilled to expand the Subway Surfers franchise and partner with Snap Games on this exclusive release. Mathias Gredal Nørvig, the CEO of SYBO Games, which developed the franchise, said: Snapchat's version of the popular mobile game is called Subway Surfers Airtime, and like the other titles in the franchise, it's an endless runner where you'll have to surf, slide, jump over and avoid obstacles on your board as the screen scrolls sideways. The company created Snap Games to give you a quick way to play with friends from within the chat window - all you need to do is tap on the "rocket" icon on the chat bar to launch it. Snap is adding a multiplayer version of Subway Surfers to the Games platform it launched back in April.